Operating Values

To be the Airline of choice connecting Jordan and the Levant with the world.

To ensure that our customers will always recommend our airline because we consistently provide:

  • The highest and stimulation level of safe, secure and reliable air transportation.
  • A seamless travel experience with exceptional customer care.
  • Value for money through maintaining cost efficiency.

To ensure that our people will be motivated and work productively as a team because we offer:

  • A healthy and stimulating work environment with open dialogue and participation.
  • Competitive employment benefits and rewards.
  • Opportunities for training and career development.
  • Energetic and decisive leadership.

To ensure that our shareholders will invest in the company because we deliver:

  • An attractive return on investment.
  • Sustainable profitable growth.
  • The highest levels of corporate integrity and responsibility.

To ensure Jordan will be proud of us because we:

  • Represent the best of Jordanian hospitality and culture.
  • Promote Jordan as a destination and a gateway to the Middle East, to both business and leisure travelers.
  • Support local communities and charities.

We will strive for excellence and those who will succeed in our company will be:

Team players

  • We will enjoy working and succeeding through effective communication, and we believe that we can achieve more by working together as one team.
  • We respect people's opinions and learn from our differences.


  • We make decisions based on hard facts and robust business cases, not on emotion or opinion.
  • We always provide data to make our point and convince our colleagues.


  • We constantly endeavor to provide our customers with their needs.
  • We guarantee strict compliance with the company's internal policies and external regulatory requirements.


  • We are dedicated to deliver the best to our stakeholders.
  • We set and achieve high performance.
  • We take responsibility for our actions and our work.
  • We listen and respond to both our external and internal customer needs.


  • We are always understanding and helpful to our customers.
  • We always try to be supportive and accommodating to our colleagues.
  • We aim to deliver standards to others that we wish for ourselves.


  • We are always honest and transparent with our customers, partners and employees.
  • We nurture trust and respect in our working environment and promote an atmosphere of open communication.