Royal Jordanian Airlines Launches New Routes between Amman and Stockholm
Mar
- RJ will offer twice-weekly flights between Amman and Stockholm, Sweden
- RJ to build one of the largest networks in the levant within its five years growth plan
February 1, 2019: oneworld® is ensuring its brand is fit for the alliance’s third decade as the leading global alliance marks the 20th anniversary of its launch with an invigoratingly fresh positioning - complete with a new tagline “Travel Bright” and website.
oneworld CEO Rob Gurney said: “oneworld is undergoing a radical transformation to build on the value it generates for customers and its member airlines as it enters its third decade. Travel Bright is the visual representation of all those changes. All of our research indicates it resonates strongly with our core target market – today’s frequent international business travellers.”
Breaking the mould of airline alliance advertising, Travel Bright draws on engaging and energising characters and visuals set against a range of bright pastel colours to present the bright new oneworld - contemporary, warm and positive in its expression, with a look and feel reflecting the more energetic and positive millennial generation.
As such, it features characters representing a full range of cultural, ethnical and age diversity.
It is designed to communicate the character of the alliance and the benefits it delivers, drawing on three core themes:
• Guidance: oneworld and its member airlines work together so customers have a great journey wherever they need to travel - a world-class collection of airlines that connect together seamlessly.
• Understanding: No matter where you find yourself, oneworld is there to provide tailored service that understands you, your journey and why it matters.
• Anywhere: Across six continents, oneworld enables you to earn rewards, travel further and relax in comfort with special privileges for frequent flyers all the way.
A key objective has been to simplify how oneworld’s customer value proposition is presented, making it easier for customers to understand the key benefits the alliance delivers. Each of these elements will be featured in individual snappy 15-second videos.
Rob Gurney added: “Travel Bright shows what makes oneworld a different kind of alliance – offering smart benefits and smart technology while demonstrating its human side.
“We want every customer’s experience to be the best experience. That is why we do the work to make airline travel – whether it be domestic or around the world, on one or multiple carriers – as frictionless and simple as possible. We are aiming to make travel bright – with bright conveying warmth, intelligence, progression and optimism.
“This has shaped oneworld’s new visual identity, with its design, photography and language working together to express warmth and humanity, clarity and simplicity, energy and innovation, and reflecting our customers of today.”
This sweepingly different brand positioning is being rolled out now across all oneworld communications channels – including a relaunched alliance website at oneworld.com - and through messaging about the alliance by its member airlines.
Developed by global advertising agency Ogilvy in conjunction with the alliance’s Marketing team, the brand relaunch involved the creation of almost 300 different visual assets, translated into nine different languages, that will be used in physical and digital formats, allowing more engaging conversations via social and digital channels.
The new oneworld.com is also being rolled out from today, initially in English, but with versions in nine other languages – including Chinese, French, German, Italian, Japanese, Portuguese and Spanish – to follow.
Mar
- RJ will offer twice-weekly flights between Amman and Stockholm, Sweden
- RJ to build one of the largest networks in the levant within its five years growth plan
Jan
Amman, 8 January 2023: Royal Jordanian was ranked as the Middle East and Africa’s (MEA) second most on-time airline for the year 2022 - according to Cirium, the global aviation analytics leader. The On-Time Performance Review was prepared at the start of the current year, assessing the performance of all airlines across the MEA region.
Nov
Amman, Nov. 6, 2022: Royal Jordanian signed an agreement with IATA to join a large number of airlines that are now using the IATA Environmental Assessment Program (IEnvA). This sustainability program will be a key tool for RJ to achieve sustainability in all air and ground operations. Globally, (IEnvA) is used by airlines, aircraft maintenance services, on-board catering services and ground handlers to enhance environmental sustainability.
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These are used to recognize you when you return to our websites. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your country of residence, your language, the last trip you booked or the reservations associated with your Royal Club account). Disabling these cookies will prevent certain pages of our websites/app from displaying correctly (for example, your Royal Club account), limit the level of online help Royal Jordanian can offer and block us from storing preferences needed to display or disable certain features