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Malaysia Airlines joins oneworld

2013-02-12

31 January 2013:  Malaysia Airlines becomes part of oneworld® at midnight Kuala Lumpur time tonight, adding one of Asia’s leading airlines to the global airline alliance that aims to be the first choice for frequent international travellers the world over. 

Malaysia Airlines connects new 16 destinations and one country – Brunei – to the oneworld map.  More significantly, it will strengthen the alliance’s connectivity between many key business cities in Asia and other parts of the world.
Its addition expands oneworld’s global coverage to 842 destinations in 156 countries, served by some 9,000 departures a day operated by a combined fleet of some 2,500 aircraft, carrying nearly 340 million passengers a year, with annual revenues of US$ 110 billion.  Add oneworld’s other members elect – Qatar Airways and Sri Lankan Airlines – and the alliance network will reach 860 destinations in 159 countries.

Qantas has been supporting Malaysia Airlines through its alliance implementation project, as its oneworld sponsor airline, with backing from the central oneworld team.

Malaysia Airlines’ addition to oneworld completes what has been one of the biggest projects in the airline’s history, with working groups covering some 20 streams of activity, bringing its various internal processes and procedures into line with the alliance’s requirements, and running extensive employee training and communications programmes.

Since accepting its invitation to join the alliance in June 2011, Malaysia Airlines has expanded its code-sharing relationships to four established oneworld partners – Cathay Pacific, Finnair, Japan Airlines and Royal Jordanian.

‘Double miles’ offer to frequent flyer members to celebrate

The 2 million members of the Enrich loyalty programme will from midnight tonight enjoy the full range of oneworld frequent flyer benefits when travelling with any oneworld member airline worldwide – airberlin, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, LAN Airlines, Qantas, Royal Jordanian, S7 Airlines and around 30 affiliated airlines.  

From midnight tonight, Enrich Platinum and Gold members will be able to use any of the 550 airport lounges worldwide offered by oneworld member airlines whenever they fly with any of the alliance’s carriers.

Also from midnight tonight, the 125 million members of the established oneworld airlines’ frequent flyer programmes will be able to earn and redeem awards and tier status points and receive all other oneworld benefits when flying Malaysia Airlines.

To celebrate the addition of the new recruit to oneworld, members of established member airlines’ loyalty programmes- including the members of Malaysia’s Enrich loyalty program- will receive double the normal mileage awards when flying on Malaysia Airlines between 15 February 2013 and 15 April 2013 on tickets bought from today to 15 April 2013.

New benefits for top tier frequent flyers

As part of its strategy of positioning itself as the first choice airline alliance for frequent international travelers, oneworld is marking the addition of Malaysia Airlines by adding tomorrow two key new benefits for top tier frequent flyer cardholders in any oneworld member airline frequent flyer programme.

From midnight tonight, frequent flyer cardholders with oneworld Emerald status will be entitled to:

  • An extra checked baggage allowance, above the standard limit for the cabin class in which they are traveling – either one additional item where the piece concept applies, or an extra 20 kg (44 lbs) where the weight concept applies – when they fly on any oneworld member airline.
  • Use fast track lanes through security when flying from select key airports worldwide on select oneworld member airlines.
  • For further details of these new frequent flyer benefits, see separate news release.

 

Malaysia Airlines A330-300 in alliance livery headlines drive to highlight oneworld membership

Malaysia Airlines today unveiled the first aircraft in its fleet to be decorated in a special oneworld livery – one of its 10 latest Airbus A330-300s - spearheading a massive marketing drive to promote the airline’s addition to the alliance.

The distinct design features “oneworld” in 6 ft (2 metre) high blue letters along a white fuselage and the airline’s standard tailfin, serving as a huge flying billboard highlighting that Malaysia Airlines is now offering the full range of oneworld services and benefits. 

  • Malaysia Airlines will be screening live coverage of its various joining ceremonies and celebrations from Kuala Lumpur throughout the day via youtube.com/malaysiaairlines

What the CEOs said

Group Chief Executive Ahmad Jauhari Yahya said: “Becoming a member of oneworld is one of the most significant landmarks in Malaysia Airlines’ history.  It will strengthen our competitive position considerably, enabling us to offer our customers a truly global network together with our partners who include some of the best and biggest airlines in the world.  At the same time, it will enable us to benefit from all the financial benefits that come from being part of a global alliance, through additional passenger feed and the learning from best practices that it affords.  As an airline that has always be proud to offer the highest quality Malaysian Hospitality, we are very pleased and honoured to be lining up as part of what is clearly the world’s top quality airline grouping.”

oneworld Chief Executive Bruce Ashby stated:  “oneworld aims to be the first choice alliance for the world’s frequent international travellers – with an unrivalled collection of quality carriers, delivering unmatched benefits to customers and to member airlines alike.  That remains our focus today, as the alliance adds another great airline.  Malaysia Airlines strengthens the alliance’s offering in the growing economic powerhouse of South East Asia, just as we expect oneworld to strengthen Malaysia Airlines’ competitive and financial positions.”

Royal Jordanian president/CEO Amer Hadidi said: “We are pleased that one of the most robust networks in Asia has become our partner in oneworld today. The addition of Malaysia Airlines will make travel beyond Malaysia much easier for the RJ passengers, particularly that RJ has been code sharing with the new member. As Royal Jordanian operates three weekly flights to Kuala Lumpur via Bangkok, the code share with Malaysia Airlines is bound to ensure daily operation between Amman and Kuala Lumpur through Bangkok on Malaysia Airlines flights operated on the other four days of the week.”

Logos, photographs and video

Logos and photographs for oneworld, Malaysia and the alliance’s other member airlines can be downloaded in high resolution print quality format from http://www.oneworld.com/news-information/image-gallery and from facebook.com/malaysiaairlines

Video webstreams from today’s joining ceremonies can be viewed at youtube.com/malaysiaairlines  with an edited highlights package from the day available at that web address soon.

About Malaysia Airlines

Malaysia Airlines serves more than 60 destinations in almost 30 countries across Asia, Australasia, Middle East, Europe, and North America, including oneworld hubs Hong Kong, London Heathrow, Los Angeles, Sydney and Tokyo Narita.  

Its present fleet of 88 aircraft – including its flagship Airbus A380s – operates more than 250 departures a day.  It boarded 13 million passengers in 2011, generating revenues of MYR 13.6 billion (US$ 4.5 billion).

Malaysia Airlines describes its distinctive brand as an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as “Malaysian Hospitality” and symbolized by the acronym MH, which is also the airline’s flight code.

Both Malaysia Airlines and its Kuala Lumpur hub are among the industry’s most frequent winners of awards for quality service.  Malaysia Airlines itself has won the World’s Best Cabin Staff title from the UK based Skytrax airline quality rating agency in seven of the past 11 years. 

Last year, Malaysia Airlines marked the entry of its first A380 into its fleet by having its Five-Star Airline status renewed by Skytrax – as the airline embarked on a series of improvements to reposition it as a premium carrier.